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Brand's first flanker created by Ann Gottlieb.
July 16, 2014
By: Christine Esposito
Axe has rolled out new Gold Temptation fragrance, a scent developed by fragrance expert Ann Gottlieb that marks the first flanker fragrance in the brand’s 30-year history. It is based off the successful core of Axe Dark Temptation, the brand’s top selling fragrance globally. Marrying the richness of amber and spice with citrus, Gold Temptation captures the warmth of gold to complement its addictive predecessor, according to the brand. In connection, Axe has rolled out the “Summer of Temptation,” a project it says will spark social conversations about dating, attraction and indulgences on #TemptationTuesday and reveal insights from both sexes on axetemptation.tumblr.com.
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